Yahoo Publisher network in India?
May 11, 2007 | In: Uncategorized
It looks like Yahoo Publisher Network (YPN) is gearing towards expanding its territory beyond US as there have been reports where Yahoo has been getting in touch with publishers in India and getting their feedback on contextual ads and specially Google Adsense Program. and also want it can do to improve its proposed Yahoo publisher network program in India.
Of late Indian market has been getting considerable interest from internet majors and both Yahoo & Google have large development centers in India. Even AOL is expected to launch an Indian dedicated website sometime by the end of year 2007.
At present, internet advertising space in India is dominated by Google Adwords/ Adsense program, being main choice for all major advertisers. The other players are either the extension of brick & mortal advertising agencies like MediaTurf or Group M or new startups with marginal share of overall market.
Thus entry of Yahoo publishing network is certainly going to create some buzz in the market and will provide alternative to publishers.