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Yahoo Publisher network in India?

May 11, 2007 | In: Uncategorized

It looks like Yahoo Publisher Network (YPN) is gearing towards expanding its territory beyond US as there have been reports where Yahoo has been getting in touch with publishers in India and getting their feedback on contextual ads and specially Google Adsense Program. and also want it can do to improve its proposed Yahoo publisher network program in India.

Of late Indian market has been getting considerable interest from internet majors and both Yahoo & Google have large development centers in India. Even AOL is expected to launch an Indian dedicated website sometime by the end of year 2007.

At present, internet advertising space in India is dominated by Google Adwords/ Adsense program, being main choice for all major advertisers. The other players are either the extension of brick & mortal advertising agencies like MediaTurf or Group M or new startups with marginal share of overall market.

Thus entry of Yahoo publishing network is certainly going to create some buzz in the market and will provide alternative to publishers.

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10 Responses to Yahoo Publisher network in India?



June 11th, 2007 at 6:52 pm

Yahoo publisher network will have to come soon to India..Its something that I’ve been awaiting for quite sometime in addition to MSN publishing network



June 13th, 2007 at 12:07 pm


I think MSN is going to take quite some time as they are not even stablized in US unlike Yahoo whose panama platform is quite established.


Om Prakash Dubey

June 15th, 2007 at 10:30 am

how is theam of this mail
plz deccribe to extermly to me
I am intersted to these type mail and matter.

Om Prakash dubey


Yahoo enters Indian advertising space through Tyroo at

July 23rd, 2007 at 11:42 pm

[...] of Google have received enquiries from Yahoo India about Yahoo publishing network. ( Read “Yahoo publisher network in India”), but it seems rather than developing its network from scratch, it has decided to go M&A [...]



October 15th, 2008 at 11:28 am

interested to have more details to start publish ads and to generate revenue.



December 27th, 2008 at 11:56 pm

when will yahoo publishers come in india????



December 28th, 2008 at 11:06 am

I dont think it wll never come in India. yahoo seems to have a lot of worries on its head.



January 9th, 2009 at 6:29 am

It will be a boon for small and medium publishers. Presently we carry ads by Google Adsense in Filmytown while yahoo and MSN have not yet settled in India.
Hope to see them set up shop here..



February 19th, 2011 at 1:28 am

I m waiting for the anouncement of YPN launch in India. Please inform me instantly on announcement.


Yogesh Patel

June 5th, 2011 at 8:34 pm

Its now clear that Yahoo Publishers will not be coming to India and YPN has closed compltely.

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