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DFJ and NEA- IndoUS Ventures put USD 2 mn in mGinger

November 28, 2007 | In: Uncategorized

logo_desc.gifmGinger, a permission based mobile advertising network has received $2 million funding from Draper Fisher Jurvetson and NEA-IndoUS Ventures. The company will use the fund for its business growth, build up their technology stack and ramp up their marketing and sales force.

mGinger enables advertisements including offers, vouchers, news and more, sent in the form of SMS on consumers’ mobile phones. These advertisements are specific to consumer interests and demographics mentioned during sign-up and received only in the timings that consumers specify. An additional value-add for consumers, is the earning potential of receiving these advertisements, which is redeemed through a gift cheque from mGinger.

The susbcriber of mGinger gets 20 paisa per sms and can refer his / her friends and family on mGinger. For every advert that referred mobile receives, main subscriber gets 10 paisa and 5 paisa for every advert that friend’s friend receives. Thus mGinger aims to created a pyramid structure mobile advertising list by using referrals and incentive scheme ( smart way of using word of mouth publicity).

This service is akin to Chequemail.com which used to pay users for reading their email and used to sell advertising space. Chequemail which received funding from ICICI venture in dotcom haydays finally closed down (though domain is still active but has no website as there is no name server listed against it).

DFJ which is a early stage / seed stage investor has recently opened its Bangalore Office with Mohanjit Jolly as Director and Sateesh Andra as Venture partner. DFJ other investments in India are seventymm, Komli etc

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